Legal

Brand Guidelines

Last updated: 2026-09-07

1. About

1.1 Hyper Viral LLC, trading as Totomoko, owns the trademark, intellectual property and branding rights in the name "Totomoko", the Totomoko wordmark and mark, and combinations of them ("the Marks"). These guidelines set out how the Marks may be used by anyone other than Totomoko. The files are on the Media Kit page.

2. Naming

2.1 "Totomoko" is one word, written with a capital T in running text. Not "TotoMoko", "TOTOMOKO", "totomoko.com" or "the Totomoko site" when the company is meant.

2.2 The wordmark is set in lowercase; that is the logo, not the spelling.

2.3 The legal entity is Hyper Viral LLC. In press and legal text, "Hyper Viral LLC, trading as Totomoko" is the full form; "Totomoko" alone is correct everywhere else.

3. Usage terms

3.1 Anyone using the Marks agrees that Totomoko owns them and any goodwill arising from their use, and agrees to the following.

3.2 Do

  • Use the Marks only to refer accurately to Totomoko or to work Totomoko has done.
  • Use the logo files exactly as provided on the Media Kit page, without alteration.
  • Keep the clear space that is built into every logo file, and place the logo on a solid, uncluttered background with enough contrast.
  • Follow these guidelines and any update to them, and make any change to your use that Totomoko asks for after review.

3.3 Don't

  • Alter, recolor, rotate, distort, outline, animate or add effects to the logo, or retype the wordmark in another typeface.
  • Use the Marks in a way that suggests Totomoko endorses, sponsors or is affiliated with you, your product or your organization, unless a written agreement says so.
  • Use the Marks, or anything confusingly similar, in your own name, product name, domain name, app title or logo, or combine them with other graphics to form a new mark.
  • Use the Marks on merchandise, or in any way that is unrelated to Totomoko, misleading, or disparaging.

4. Permissions

4.1 Permission to use the Marks under these guidelines can be withdrawn at any time, after which use must stop promptly. Totomoko may license the Marks to others; users of the Marks may not.

5. Clients and partners

5.1 A client may say that Totomoko delivered work for them, and may show the Totomoko logo alongside that statement, once the engagement is public by agreement. Totomoko asks before naming a client anywhere.

6. Press

6.1 Anyone writing about Totomoko is welcome to use the images on the Media Kit page without asking. For anything beyond that, or to check a fact, use the press inquiries form.

7. Relationship to the Terms of Service

7.1 These guidelines form part of the Terms of Service, whose governing-law, liability and general provisions apply to them. Where these guidelines and the Terms conflict on the use of the Marks, these guidelines prevail.

7.2 Totomoko may update these guidelines at any time by posting the revised version on this page; the date at the top shows when it last changed.

8. Contact

8.1 Questions about these guidelines: the legal inquiries form.