---
title: Media Kit — Totomoko
url: https://totomoko.com/media-kit/
---

Resources

# Media Kit

Resources for presenting Totomoko consistently.

## Naming

"Totomoko" is one word, written with a capital T in running text. Not "TotoMoko", "TOTOMOKO", "totomoko.com" or "the Totomoko site" when the company is meant.

The wordmark is set in lowercase; that is the logo, not the spelling.

## Logo

Clear space of at least twice the stripe unit is built into every logo file on all four sides. Do not crop it off; place nothing inside it.

[SVG · click to download ### Lockup — White Use on dark backgrounds.](https://totomoko.com/brand/lockup-horizontal-white.svg)
[SVG · click to download ### Lockup — Black Use on light backgrounds.](https://totomoko.com/brand/lockup-horizontal-black.svg)

SVG · PNG

### Mark on tile

The white mark on its ink tile: favicons, avatars, app icons. Works on any background.

[SVG](https://totomoko.com/brand/mark-tile.svg) · [512](https://totomoko.com/brand/mark-tile-512.png) · [192](https://totomoko.com/brand/mark-tile-192.png) · [96](https://totomoko.com/brand/mark-tile-96.png)

[SVG · click to download ### Mark on light tile The ink mark on its paper tile, for light contexts.](https://totomoko.com/brand/mark-white.svg)

Stacked: [white](https://totomoko.com/brand/lockup-stacked-white.svg) · [black](https://totomoko.com/brand/lockup-stacked-black.svg). Wordmark alone: [white](https://totomoko.com/brand/wordmark-white.svg) · [black](https://totomoko.com/brand/wordmark-black.svg). [Social card](https://totomoko.com/brand/og-image.png), 1200 × 630.

[Download all brand assets](https://totomoko.com/brand/totomoko-brand-assets.zip)

## Usage

### Do

- Use the provided logo files without modification
- Keep the clear space built into every file
- Use on solid, uncluttered backgrounds with enough contrast
- White on dark, black on light

### Don't

- Alter, rotate, recolor or distort the logo
- Add effects such as shadows, outlines or gradients
- Retype the wordmark in another typeface
- Use the logo as part of another company's name or mark

### Permissions

- The Totomoko brand assets are proprietary
- Do not imply affiliation or endorsement
- Do not combine with other graphics
- The full rules are the Brand Guidelines; questions to [legal @ totomoko.com](#)

The full rules are the [Brand Guidelines](https://totomoko.com/legal/brand/). Questions: the [legal inquiries form](https://totomoko.com/contact/legal/).

## Primary colors

Two grounds, four greys and one accent per mode. Every pair is written dark first, light second — the two modes swap, the accent changes hue. The accent is the primary control and a highlight; it is never a background for text. Click a color to copy its hex.

#0A0A0A · #FFFFFF

### Background

The page. Dark first, light second — every pair below reads the same way.

#111214 · #F9F8F6

### Surface

Cards, panels, fields and the code block.

#FFFFFF · #0A0A0A

### Text

Headings, the wordmark, anything that has to be read first.

#92FF73

### Accent, dark mode

The mark, the score, links and dots on the dark ground. Never a background for text.

#5D4AF5

### Accent, light mode

The same roles on the light ground.

## Secondary colors

#16181C · #F3F1ED

### Raised surface

A panel sitting on another panel: the stage cards, the scrolled nav chip.

#A3A7AD · #5B6066

### Secondary text

Body copy beside a heading, ledes, footer links.

#8A9098 · #595C61

### Muted text

Eyebrows, captions, placeholders. Never running copy.

#2E323A · #D5D9E2

### Border

Cell edges, the ghost button, dividers.

#EDEDED · #0A0A0A

### Inverse

The inverted band: a dark block on the light page and the reverse.